Landing page · Web
Nursa — The #1 Per Diem Staffing App
High-conversion landing page for Nursa's per-diem staffing marketplace, part of a Webflow rebuild that 10x'd SEO performance.
Portfolio · 35 selected projects
UI/UX portfolio
Sixteen years of product and interface design across healthcare, digital identity, enterprise platforms, sports, and consumer apps.
Healthcare & marketplaces
Nursa — the #1 per-diem nurse staffing app and marketplace. End-to-end product, brand, and enterprise web design.
Landing page · Web
Nursa Landing Page for High Conversions
Modern nursing-staffing marketplace homepage engineered for conversion — clear value prop, social proof, and app previews.
Mobile app · iOS / Android
Nursa — Marketplace for Healthcare Jobs
Job discovery and facility profiles in a clean purple-and-white system that made per-diem shift booking effortless.
Mobile app · iOS / Android
Nursa App Store Preview — Profiles
Nurse-facing job listings with transparent pay and location, tuned for fast, confident shift claims.
Talk · Case study
Webflow Conf — Nursa Enterprise Website
Featured at Webflow Conf: migrating 40,000 pages to Webflow in 19 days, one of the largest enterprise sites on the platform.
Case study · Web
Nursa Webflow Case Study
Webflow customer story documenting the platform switch, 10x design-to-dev speed, and step-change SEO growth.
Fintech & security
Payments, digital identity, and access — Freja eID and EasyPay. UX built around trust, speed, and strong authentication.
Fintech · Mobile
EasyPay — Payment UX
Mobile payment flows for a secure financial app, designed around trust, clarity, and speed at the point of transaction.
Fintech · Mobile
EasyPay — Payment & Access App
Payment, access, and digital-signature experiences unified into one confident, secure mobile product.
Fintech · Mobile
EasyPay — Dark Mode & Onboarding
Dark-mode login and onboarding for the payment app — high-contrast, focused, and reassuring for first-time users.
Fintech · Design system
Design for White-Label Solutions
A themeable design system that let the payment product ship as a white-label solution across partners and brands.
Enterprise & SaaS platforms
Data-dense dashboards, onboarding flows, and career-growth platforms — turning complex enterprise workflows into clear interfaces.
Enterprise · Web app
Career Planning Dashboard
A personalized career-path platform visualizing progress toward a role, with a skills radar and recommended actions.
Enterprise · Web app
Training & Course Recommendations
Recommended-learning UI surfacing courses by duration, format, and difficulty to close individual skill gaps.
Enterprise · Data viz
Marketspace Analytics Dashboard
Workforce-analytics dashboard translating skill shortages and attrition risk into decisions leaders can act on.
Enterprise · Interaction
Onboarding Questionnaire
A warm, conversational onboarding questionnaire that routes users into technical, marketing, or creative paths.
SaaS · Web app
MakeOffer — Proposal Creation Flow
A guided, six-step proposal builder — name, brief, timeline, client, pricing, send — designed to remove friction.
SaaS · Responsive
MakeOffer — Proposals Dashboard
A responsive workspace for managing design proposals and documents across desktop and mobile.
SaaS · Web app
Project Workflow & Collaboration
Team project workspace with an asset grid, workflow tabs, and inline commenting for review cycles.
Sports & entertainment
Living-room and mobile experiences for the NBA on Apple TV and sports platforms — big-format navigation and motion-led interaction.
tvOS · Interface
NBA — Apple TV Experience
Living-room UI for NBA on Apple TV — large-format navigation, live scores, and motion-led interactions.
Entertainment · Brand
NBA TV — Brand & Promo
Promotional key art and channel branding extending the NBA TV experience beyond the screen.
Sports · Interface
Player Profile — Horizontal Scroll
A stat-rich player-profile concept using horizontal scroll to make deep data feel effortless.
Sports · Web
Arizona Cardinals — Team Page
Immersive team page leading with full-bleed action photography and clear team identity.
Sports · Data viz
Matchup & Win Probability
A pre-game matchup view distilling win probability and team form into a single glanceable screen.
Consumer & mobile apps
Fintech AR, learning, and lifestyle apps — playful, motion-forward mobile experiences with friendly onboarding.
Fintech · Mobile
Investify — Project Investment App
A mobile app for investing in internal projects — hiring talent and allocating credits with a clear, motivating UI.
Workforce · Mobile
Shift Management App
Scheduling, notifications, and peer shift-trading in a friendly mobile interface built for busy teams.
Healthcare · Mobile
Medical Shift Management
Shift tracking, clock-in, and patient-handover notes purpose-built for clinical staff on the move.
Consumer · Mobile
Nike — Mobile App Concept
A bold, energetic Nike app concept leading with editorial content and unmistakable brand color.
Consumer · Mobile
Xpiry — Mobile App
Product and go-to-market design for Xpiry, from app UI to the Play Store launch creative.
Websites & brand
Marketing sites and brand systems across photography, logistics, wellness, and retail — from concept to launch.
Website · Portfolio
NioPage — Photographer Portfolio
A moody, dark photography portfolio for an extreme-sports photographer, with a fixed vertical navigation.
Consumer · Tablet
Photography App — Tablet
A tablet photo-editing experience pairing large imagery with an unobtrusive, focused editing toolset.
Website · Marketing
Martial Arts — Website
A confident marketing site for a martial-arts studio, organizing disciplines and schedules for easy discovery.
Website · Logistics
MV Freight — Website
A dark, industrial landing page for a freight company, anchored by a distinctive metallic gear mark.
Website · Retail
Superstore — Concept Website
A premium concept-store site using dark surfaces and gold accents to elevate the retail brand.
Digital identity & recognition
Freja eID, augmented-reality fintech, and conference talks — plus awards and speaking across the design community.
Wearable · Interface
Wearable — App Interface
A glanceable smartwatch interface concept, distilling app access down to the essentials for the wrist.
Speaking · Event
Voxxed Days Belgrade — Speaker
Speaker feature at Voxxed Days Belgrade — one of several conference talks on UX, security, and design.
Speaking · Event
UX Belgrade — Talk
"Collaboration Between Designers and Developers for Better UX" — a talk delivered at UX Belgrade.
What collaborators say.
Leaders and teammates across product, design, growth, and education describe the same pattern: clear thinking, ambitious execution, and collaborative leadership without ego.
“Nenad's foresight and user-first leadership helped transform us into a consumer product used by one million people.”
Kristofer von Beetzen
Chief Product Officer · Freja
“Creative, fast, receptive to feedback, and genuinely fun to work with—without ego.”
Todd Jensen
Chief Marketing Officer · Snoball Inc. / Best Company
“Instrumental in rebuilding Nursa's website—an incredible leader and a joy to work with.”
Nathalia Padua
Administrative Fellow · Kaiser Permanente · former Nursa colleague