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Website design · Web

Superstore — Concept Website

A retail website project for Superstore that pairs dark editorial surfaces and gold navigation with a concise brand introduction and location link.

Dark Superstore website concept with gold accents
Superstore retail website concept.

A restrained visual system for a retail website

The page introduces Superstore with a short brand statement and a map link, then uses dark surfaces, gold type, and a narrow navigation strip to set the tone. The restrained layout gives the location-led message room without filling the first screen with product listings.

The image documents a website design direction. It does not establish launch status or retail performance.

Read Nenad's product leadership story

Project details

Collection
Websites & brand
Discipline
Website design
Platform
Web
Client / brand
Superstore
Year
2015

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What collaborators say.

Leaders and teammates across product, design, growth, and education describe the same pattern: clear thinking, ambitious execution, and collaborative leadership without ego.

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“Nenad's foresight and user-first leadership helped transform us into a consumer product used by one million people.”

Kristofer von Beetzen

Chief Product Officer · Freja

“Creative, fast, receptive to feedback, and genuinely fun to work with—without ego.”

Todd Jensen

Chief Marketing Officer · Snoball Inc. / Best Company

“Instrumental in rebuilding Nursa's website—an incredible leader and a joy to work with.”

Nathalia Padua

Administrative Fellow · Kaiser Permanente · former Nursa colleague