Nenad IvanovicBuild with AI. Make growth happen.
Nenad Ivanovic is VP of Product at Nursa, leading AI-native product development for a healthcare marketplace. Across 16 years in product and design, his work has spanned platform growth, high-assurance digital identity, and trusted experiences built for government use.
Nenad Ivanovic
VP of Product, Nursa
30+
Awards and recognitions across product, design & culture
~10x
User growth created multiple times
16+
Years across product, platforms, design & growth
Press & recognition
Verified talks, case studies, and profiles spanning product leadership, enterprise platforms, design, and growth.
Lovable · Story
How Nursa built a new product in 48 hours — and changed how its entire company ships software
Lovable's account of the Nursa Study weekend build and the wider shift toward AI-native software delivery.
Webflow · Customer Story
How Nursa delivers quality care at scale — 40,000 pages migrated in 19 days
How Nursa migrated ~40,000 pages in 19 days and turned content into a scalable growth engine.
Webflow Conf 2024 · Talk
Integrating an enterprise tech stack with Webflow
Nenad returned to Webflow Conf to present Nursa's enterprise technology stack with CEO Curtis Anderson and Webflow's Peter Hsieh.
DigiTalk · Podcast
Growth Product Marketing: building a startup platform from zero
A dedicated interview on platform growth, organic acquisition, and the future of growth strategy in the age of AI.
Webflow Conf 2023 · Opening Keynote
The future of no-code and enterprise platforms
Nenad joined Webflow's founders and executives to discuss no-code, product building, and the changing role of designers.
Continue through the complete speaking and teaching record or the full publications and media archive.
Product with a point of view.
Nenad Ivanovic is a product leader who builds with AI, leads teams to ship with it, and turns that speed into measurable growth. He was an early, practical adopter — putting AI to work across research, design, engineering, and testing in real enterprise work rather than demos — and treats prompting, context, and architecture as professional craft that raises a team's ceiling instead of replacing it.
The clearest proof is the Nursa Study product build: a net-new product taken from prototype to launch in a single weekend and developed into an enterprise platform. It demonstrates how AI-native product leadership can turn validated demand into a scalable product without lowering product or engineering standards.
That AI fluency sits on 16+ years across digital platforms, marketplaces, enterprise systems, and growth products. Through the Nursa marketplace platform, he connected scalable architecture with searchable inventory, self-service journeys, analytics, conversion flows, and organic acquisition. The through-line is product-led growth: platforms that scale because discovery, value, and expansion are designed into the product itself.
His range runs wider than most product leaders. He participated in Webflow Conf Chicago's opening keynote in 2023, then returned in 2024 to present Nursa's enterprise technology stack with CEO Curtis Anderson and Webflow's Peter Hsieh. Earlier, he spoke at UX Belgrade and joined Adobe's “Creatives vs. Tools” panel for 80+ designers and creative professionals. The complete speaking and teaching archive and publications and media archive document the source record.
Authority also shows up in how he develops other people. He lectured and evaluated work in SAE Institute Belgrade's UX/UI program and, according to organizer Milena Murganić, judged and mentored emerging designers at BEST Design Week. He also organized Behance reviews of 1,000+ people, brought 99U Local to Belgrade, founded Lege Artists, and helped make an award-winning film. Different arenas, one instinct: build what's missing.
Focus areas
- AI product leadership
- Building platforms that scale
- Product-led growth & acquisition
- Platform strategy & transformation
- AI-native product development
- Product design & UX systems
Experience & journey
- 2025 — Now
VP of Product
Nursa
Leading product for a healthcare staffing marketplace and its shift to AI-native development. Built Nursa Study in a weekend and applies AI-native workflows to scalable platform delivery.
- 2023 — 2025
Lead Product Manager, Growth & SEO
Nursa
Led a full platform switch and website redesign — 40,000 pages to Webflow in 19 days, 10x organic SEO growth, 70%+ faster site.
- 2018 — 2023
Founding & Principal Product Designer
Nursa
First designer at the healthcare startup — built the UI/UX, brand, and design system for platform, app, and marketing from scratch.
- 2015 — 2022
Product Design Manager
Freja eID
Design lead for a regulated Swedish digital product recognized as 'Security Company of the Year' at Tech Awards Sweden 2022.
- 2015 — Now
Senior Product Designer
Toptal
Member of Toptal's selective global network, delivering product work across scalable platforms, SaaS, and consumer products.
- 2013 — 2015
Product Design Manager
AlsterCloud
Led a full UI/UX team building web, mobile, wearable, and Apple TV products — and the company's visual identity across print and digital.
- 2013 — Now
Founder & Community Leader
Lege Artists
Founded a nonprofit for designers and technologists. Organized Behance portfolio reviews of 1,000+ and brought 99U Local to Belgrade — 1 of only 28 cities worldwide.
Design foundation
Product leadership built on design craft
Sixteen-plus years of UI/UX craft underpin Nenad's product leadership across scalable platforms, marketplaces, and enterprise systems. That foundation connects research, interface design, growth, and delivery.
- UI Design
- UX Research
- Design Systems
- Prototyping
- Mobile & Web Apps
- Branding
Common questions
The short version.
Who is Nenad Ivanovic?
Nenad Ivanovic is an AI VP of Product specializing in scalable digital platforms, product-led growth, and AI-native development, backed by 16+ years across product, UX, and growth.
Where does Nenad Ivanovic work?
Nenad Ivanovic is VP of Product at Nursa, a healthcare staffing marketplace. He leads AI-native product development, platform strategy, and growth, building on 16 years of product design and digital-platform experience.
What does Nenad Ivanovic do?
Nenad Ivanovic is an AI VP of Product who leads platform strategy, AI-native development, and product-led growth. His work connects scalable product systems, acquisition, conversion, analytics, and cross-functional execution.
What kind of products has Nenad Ivanovic worked on?
Nenad Ivanovic has built healthcare marketplaces, enterprise web platforms, SaaS products, and consumer applications. His work spans platform strategy, acquisition systems, conversion, product design, and AI-native development.
What results is Nenad Ivanovic known for?
At Nursa, Nenad Ivanovic directed a platform switch and website redesign that migrated more than 40,000 pages to Webflow in 19 days and drove roughly 10x organic growth in year one. His work has also contributed to more than 30 awards and recognitions.
Does Nenad Ivanovic have a design background?
Yes. Nenad Ivanovic has 16+ years of product and UX design experience. He has been a member of Toptal's selective global network since 2015 and continues to use design craft, research, and systems thinking in product leadership.
Has Nenad Ivanovic spoken publicly about his work?
Yes. Nenad Ivanovic has appeared at Webflow Conf, UX Belgrade, Belgrade Design Week, and Adobe 99U-related events, and has taught, judged, and mentored emerging designers and product practitioners.
How can I contact Nenad Ivanovic?
Nenad Ivanovic can be reached at nenadivanovic.design@gmail.com or through his verified LinkedIn profile. His canonical professional website is nenadivanovic.com.
What collaborators say.
Leaders and teammates across product, design, growth, and education describe the same pattern: clear thinking, ambitious execution, and collaborative leadership without ego.
“Nenad's foresight and user-first leadership helped transform us into a consumer product used by one million people.”
Kristofer von Beetzen
Chief Product Officer · Freja
“Creative, fast, receptive to feedback, and genuinely fun to work with—without ego.”
Todd Jensen
Chief Marketing Officer · Snoball Inc. / Best Company
“Instrumental in rebuilding Nursa's website—an incredible leader and a joy to work with.”
Nathalia Padua
Administrative Fellow · Kaiser Permanente · former Nursa colleague