Case studies
Product work, measured
Deep dives into the platforms I've helped build — the challenge, the strategy, and the numbers behind the outcome. More on the way.
Nursa
Product & design leadership
Scaling a two-sided healthcare marketplace that connects clinicians with facilities — growing marketplace liquidity, organic reach, and an AI-native way of shipping.
40,000
Pages migrated to Webflow in 19 days
10x
Organic SEO growth
200+
Employees onboarded to AI-native workflows
Nursa — AI-native transformation
Product leadership
Leading Nursa toward an AI-native way of building product — proving AI can accelerate serious software without abandoning engineering discipline, and changing how an entire 200+ person company ships.
48 hrs
Prototype to product: Nursa Study, built in one weekend
~12x
Faster core platform rebuild (≈7 years of work in 7 months)
200+
Employees adopting AI-native workflows
Freja eID
UX & product design
Designing trusted authentication for Verisec / Freja eID — turning security, regulation, and identity assurance into experiences that make people feel safe, not just kept safe.
1st
Sweden's first mobile-based electronic ID (government use case)
eIDAS
Designed for EU high-assurance identity standards
GDPR
Privacy-by-design authentication flows
Let's talk