Blog

Ideas for building with AI—and leading what comes next.

Evidence-led essays on AI product leadership, scalable platforms, product-led growth, and the operating systems that help teams ship responsibly.

Focus
AI · Product · Enterprise
Perspective
Strategy grounded in shipped work
Author
Nenad Ivanovic

Direct answers

Last reviewed ·

What this page establishes.

What does Nenad Ivanovic write about?
Nenad Ivanovic writes about AI product leadership, platform product management, product-led growth, enterprise website systems, and responsible AI-assisted software delivery. Each article connects strategic ideas to shipped work, sourced evidence, or documented operating experience.
Where should product leaders start?
Product leaders evaluating shared capabilities should begin with the platform product management framework. Leaders adopting AI-assisted delivery should begin with the enterprise development analysis, while growth leaders can start with the website-as-product article.
How are claims supported in the articles?
The articles distinguish firsthand perspective from independent evidence, place source links beside factual claims, connect frameworks to relevant case studies, and avoid presenting estimates or company-level outcomes as guaranteed individual results.
How are the articles connected?
The Blog is organized as a small authority system rather than isolated posts. Articles link to related frameworks, case studies, the canonical professional profile, publications, and primary sources so readers and search systems can follow the evidence behind each idea.

Product thinking for AI-assisted organizations.

Essays grounded in shipped products, enterprise systems, healthcare workflows, digital identity, and the operating models behind responsible AI adoption.

  1. August 8, 2026 · Nenad Ivanovic

    Growth Product Marketing: When the Website Becomes Part of the Product

    Growth product marketing · Website as product · Product-led growth · Organic growth · AI search

    An English adaptation of Nenad Ivanovic’s DigiTalk interview on Growth Product Marketing, website-as-product strategy, organic growth, migration risk, and AI-era search.

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  2. August 7, 2026 · Nenad Ivanovic

    Platform Product Management: The Proof-to-Platform Loop

    Platform product management · Platform strategy · Product leadership · Product-led growth · Proof-to-Platform Loop

    A practical platform product management framework from Nenad Ivanovic: users, reusable capabilities, governance, adoption, and growth tradeoffs.

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  3. July 10, 2026 · Nenad Ivanovic

    Ploy: The Fastest Way to Build Enterprise Websites in 2026?

    Ploy AI website builder · Enterprise website builder · Agentic AI · Website operations · Product management

    Nenad Ivanovic reviews Ploy as an enterprise AI website builder for building, deploying, measuring, and improving serious websites in one system.

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  4. July 9, 2026 · Nenad Ivanovic

    AI-Assisted Enterprise Development: What Lovable Changes—and What It Doesn’t

    AI-assisted development · Enterprise · Lovable · Product leadership

    What Lovable changes in enterprise software delivery—and why product judgment, architecture, governance, and engineering still determine the outcome.

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AI

AI-assisted product development and operating models

16 years

Product and design experience behind the perspective

Evidence

Primary research, shipped work, and documented outcomes

What collaborators say.

Leaders and teammates across product, design, growth, and education describe the same pattern: clear thinking, ambitious execution, and collaborative leadership without ego.

Read all
“Nenad's foresight and user-first leadership helped transform us into a consumer product used by one million people.”

Kristofer von Beetzen

Chief Product Officer · Freja

“Creative, fast, receptive to feedback, and genuinely fun to work with—without ego.”

Todd Jensen

Chief Marketing Officer · Snoball Inc. / Best Company

“Instrumental in rebuilding Nursa's website—an incredible leader and a joy to work with.”

Nathalia Padua

Administrative Fellow · Kaiser Permanente · former Nursa colleague

Let's talk

Feel welcome to reach out