Product design · tvOS
Living-room interface and brand design for NBA TV, including scores, navigation, and promotional artwork.
The NBA TV interface and related visual elements are consolidated into one canonical project.
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Leaders and teammates across product, design, growth, and education describe the same pattern: clear thinking, ambitious execution, and collaborative leadership without ego.
“Nenad's foresight and user-first leadership helped transform us into a consumer product used by one million people.”
Kristofer von Beetzen
Chief Product Officer · Freja
“Creative, fast, receptive to feedback, and genuinely fun to work with—without ego.”
Todd Jensen
Chief Marketing Officer · Snoball Inc. / Best Company
“Instrumental in rebuilding Nursa's website—an incredible leader and a joy to work with.”
Nathalia Padua
Administrative Fellow · Kaiser Permanente · former Nursa colleague
