tvOS · Interface

NBA TV — Apple TV Experience

Living-room product and brand design for NBA TV, combining live scores, large-format navigation, motion-led interaction, and promotional channel artwork.

NBA TV interface showing live basketball scores for the Eastern and Western Conferences — NBA TV Apple TV interface presenting live and scheduled conference games as large, glanceable scorecards.

NBA TV promotional key art extending the living-room product into channel branding.

Apple TV interface design for live basketball

The main interface organizes Eastern and Western Conference games into large scorecards designed for viewing at television distance. Team marks, scores, records, live states, and game times remain distinct against a fast-moving red NBA TV background.

Large directional controls and compact date navigation support remote-based browsing, while the accompanying promotional artwork extends the experience beyond product UI into channel branding. The project focuses on glanceability, scale, and clear sports hierarchy for a living-room screen.